How to Develop Great Content Even If You’re Afraid of Developing Content

How to Develop Great Content Even If You’re Afraid of Developing Content

Photo by  Mike Tinnion  on  Unsplash

If you’re a marketer, no doubt you’ve heard the term “Content is King”. But, where did the phrase stem from?

We can thank Bill Gates for that. He penned an essay in 1996 with that very title. In it, he stated:

“Content is where I expect much of the real money will be made on the Internet…”

This still holds true to this day.

However, content isn’t just for marketers or the likes of Bill Gates. It’s for anyone who wants to build an audience, a following, build trust, and establish credibility.

Content gives entrepreneurs the ability to engage with their audience, to inform and interact. It gives you a customer centric business and the opportunity to attract customers rather than infringe upon them.

Content marketing is key to increasing quality leads, conversion rates, and sales. If 40 is the new 30, then content marketing is the new black.

However, not everyone is comfortable developing content. Many don’t even know what to do or where to start. They won’t blog if they’re not comfortable writing. They won’t do video if they don’t feel comfortable on camera. They won’t do audio such as Podcasts if they don’t feel comfortable with how they sound when recorded.

Here’s some advice to help you get over your content creation consternation:

  • If you’re not comfortable or confident when it comes to writing, hire a copywriter such as myself. Yea, yea. I know… shameless. Or, use a virtual writing assistant such as Grammarly. Jot down your thoughts, and ask a friend with better writing skills to edit it for you. Another trick: Google Docs has a voice-to-text feature when using Chrome so you can speak a document into reality, which you can edit and post.

  • If you’re not comfortable on video, practice taking video of yourself. No one has to see it. Write a script, practice it, and sit down in front of your computer or smart phone and start recording. You can also join Toastmasters, which is great for helping people home-in on their public speaking skills and building confidence in front of a crowd or a camera.

  • If you’re not comfortable doing audio recordings say for Podcasts, again, practice. Get used to hearing yourself. Maybe start off by interviewing someone, or having someone interview you. Make sure you test the microphone quality and how far you should be from it to get optimal sound. I also recommend Toastmasters for this.

  • If you’re not comfortable with developing graphics for an infographic, use services like Canva to develop professional looking infogrpahics, social media content, and other design assets.

  • Hire someone else to do it. You can find good, inexpensive freelancer on sites such as Upwork or Fiverr. Just make sure the final product comes across to your audience in your voice and in a way that’s authentic to you.

Still freaked out about content? Just start creating it and repurpose it so you basically only need to do it once.

  • Create a blog post that can turn into a lead magnet.

  • Create a lead magnet that can be a blog post.

  • Turn that blog post into a Facebook or Instagram Live.

  • Do a YouTube video that can be transcribed into a blog (FYI YouTube has a transcription service).

  • Do a Podcast and transcribe it into an e-book.

  • Compile your content and turn it into an online course.

There are so many ways to break through fears and confusion over content creation.

The key is to just start somewhere.

Need help with developing content for your company or brand? Shoot me a note. I’m happy to help.

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